Event branding is a brilliant and powerful tool to express the personality of what an event will look and feel like to prospective attendees. It is a great opportunity to stand out and connect with the audience — gaining trust, loyalty and exposure to those who resonate with the brand’s message.
Multiple elements are involved in building a strong event brand that also reflects the essence of the core values of the business. Whether the element is big or small, all factors play a role in the identity of making an event memorable.
Some key important aspects include:
- Logo — use this across all communication channels and in unique ways such as a decal sticker on the floor upon entry, projected onto a wall or a hanging feature piece from the ceiling
- Fonts — can affect how others perceive the brand, evoking different emotional responses
- Colours — similar to fonts, different colours can impact on the psychology of how it can make an audience feel
- Images — can elevate content by bringing the brand to life, helping the audience build recognition for the event
- Socials — create a unique hashtag that is short, relevant and can be tracked through likes, shares etc
- Goodies — personalised swag bags with fun & useful merchandise
By recognising the value of impactful event branding and keeping the message consistent, authentic and unique, it will draw in a larger audience and create a more holistic, memorable experience.
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